Managing an online business has grown more and more complex over time. As online stores have grown, we have to depend on a lot of tools. Even with a store, we attach several external apps so that work gets easy. A typical store in Pakistan might use Mailchimp for email marketing, Klaviyo for automation, and multiple other WooCommerce or Shopify plugins. They enable daily operations to run smoothly. When each part of the business depends on different software, companies end up dealing with extra costs, slower processes, and constant technical issues. Because of this, many stores become dependent on external developers, agencies, and support teams to simply keep their online shop running.

This problem is even more common for businesses searching for Shopify alternatives in Pakistan or those struggling with complex setups on Magento e-commerce and similar platforms. Every added plugin or tool increases the workload and creates more chances for errors.

This is why many brands are now shifting toward platforms that bring everything together. Instead of running 10 or 12 disconnected tools, they prefer a one-window solution that manages payments, orders, inventory, shipping, marketing, and customer support in one place. Comverse was built exactly to solve this problem. With its built-in systems, automated workflows, and integrated tools, Comverse reduces the amount of technical work businesses have to deal with and helps them focus more on growth, not maintenance. It gives brands an e-commerce smart hub that simplifies operations and removes the need for constant technical support.

Dependence on Tech: How is it a Major Challenge? 

Recent studies show that global e-commerce companies spend up to 30% of their operational budget on software, third-party apps, and technical support. For small and mid-sized companies, that cost is even harder to manage.

Here are a few reasons why businesses get stuck with unnecessary tools:

• Shopify stores often rely on paid apps for basic features, leading many brands to search for Shopify alternatives and Shopify Alternatives Are Needed in Pakistan.
• The Magento e-commerce platform is powerful but requires a development team for even minor changes. Many companies operating a Magento website end up spending more on maintenance than on marketing.
• Tools like salesforce crm and Salesforce Sales Cloud are strong, but integrating them requires technical help, and Salesforce pricing becomes difficult to justify for growing brands.
• Marketplace builders depend heavily on plugins for vendor onboarding, catalog syncing, and order flows, making scaling harder.

Comverse by Ginkgo Retail solves these challenges by giving businesses everything inside a single system. That means fewer integrations, fewer updates, fewer technical issues, and a much smoother workflow.

Built-In Features That Reduce Tech Dependency in Comverse

Comverse is designed to work as an end-to-end ecommerce platform that replaces dozens of tools. Below are the core areas where businesses experience real support.

1. Connected Commerce + CRM in One Place

Most platforms require third-party CRMs. Comverse includes its own crm solutions. This means that companies do not need external systems like salesforce crm software or costly add-ons.

With the built-in CRM portal, businesses can:

• track customer activity
• manage leads and repeat orders
• maintain vendor records

For example, any growing fashion brand in Pakistan will not need separate tools for maintaining customer data and support. Everything is possible to handle inside Comverse by Ginkgo Retail. This is certainly reduce the need for developers.

2. Removing the Need for Multiple Apps

Most businesses that use Shopify eventually realise how dependent the platform is on external apps. A typical store in Pakistan may install 10 to 25 apps just to run everyday operations. For example, Shopify brands commonly use external apps for size charts. Some different app for courier tracking, and local plugins like PostEx for deliveries. Each new app adds extra cost. Each app also slows down the website and increases the risk of conflicts, especially during updates. In many cases, one broken plugin is enough to affect checkout, inventory syncing, or reporting.

Comverse by Ginkgo Retail removes this problem by providing these tools inside the platform itself. Catalog management, advanced pricing rules, multi-warehouse inventory, automation, and native order flows are already built in. Everything updates immediately, without needing external extensions. This gives businesses the freedom of a customizable e-commerce platform without paying for dozens of apps or depending on developers. Because of this, Comverse is widely seen as a smarter alternative to Shopify and Magento and a complete eCommerce Solution without Shopify’s Limitations.

Marketplace Features Without Heavy Coding

Building a b2b marketplace or an online marketplace usually requires several plugins or custom development. Platforms like Magento often need paid extensions for vendor onboarding and dashboards. Maintaining these extensions becomes difficult over time. 

Comverse offers a much simpler solution. All marketplace engines are built into the core platform. Vendors can create profiles, upload products, manage their orders, and track payouts through automated processes. Businesses wanting to launch a marketplace hub or a service marketplace in Pakistan can do this without coding or technical complications. Retailers who previously planned a Magento 2 marketplace or a setup similar to a b2b marketplace Magento often switch to Comverse.  The reason is that development time is shorter, the costs are lower, and the system is easier to manage.

Final Thoughts

When a business uses too many separate tools, problems keep piling up:

• high monthly subscriptions
• integration failures
• slow website speed
• security risks
• data mismatch
• Higher developer costs

Comverse clears all these challenges with a smarter one-window solution for e-commerce, built for both local and global markets.

Organizations that use Comverse spend less time fixing issues and more time improving products, customer experience, and long-term strategy. If your business is ready to move past technical blockers and build something scalable, Comverse by Ginkgo Retail is the ecosystem designed for your next stage.

For more info, book our demo today: https://comverseglobal.com/contact-us/