People think that to run an e-commerce business, all you have to do is build a website and upload products.  A report was published by Statista. According to that, the global online retail industry is expected to reach $7.5 trillion by 2025. With this growth, we all know there is stronger competition, higher customer expectations and more complex operations. Multiple sales channels are a crucial part of ean -e-commerce business. Businesses now have to take care of fast delivery demands, payment security, and even real-time inventory updates.

But the biggest challenge is that most companies still use separate tools for everything. Payments, shipping, CRM, accounting, marketplace management, and even mobile apps are being handled through separate channels.  These are disconnected systems. They slow down teams, increase errors, and make scaling harder.

This is why many brands are now shifting to end-to-end e-commerce solution 2026 models that bring everything under one connected platform, similar to what platforms like Comverse by Ginkgo Retail offer.

1. The Rising Complexity of Multichannel Selling

Shoppers today use many touchpoints before buying websites, mobile apps, marketplaces, social media, and even WhatsApp. A report by Shopify shows that 73% of customers expect a seamless experience no matter where they shop.

But managing multiple channels manually leads to:

• Out-of-sync inventory
• Delayed order processing
• Difficult customer tracking
• Higher return rates

Businesses depending on separate systems like Shopify online shopping, inventory management, or a Magento website often struggle when they grow. This is because these platforms require extra plugins, third-party apps, and manual work to stay connected.

A smarter one-window solution for e-commerce helps solve this by keeping all channels (web, app, marketplace) connected in real time.

The Hidden Cost of Third-Party Apps

Many companies start with Shopify or Magento because they seem easy to use. But once the business grows, the need for more features becomes clear. For example, Shopify depends heavily on third-party apps, even for simple functions. Each app adds monthly fees and increases the chance of integration conflicts. Businesses that depend on Shopify solutions often face rising costs because of this.

Magento comes with its own set of challenges. While Magento e-commerce offers flexibility, it also requires technical support for almost every update. Maintaining a Magento alternative Pakistan system can be expensive because of hosting, developer fees, and plugin costs.

Because of these limitations, companies are searching for smarter alternatives with built-in features instead of add-ons. They want an e-commerce alternative marketplace that is not dependent on dozens of extra tools.

3. Operational Inefficiency Due to Disconnected Systems

Many businesses use separate tools for CRM, payments, and separate software for inventory and shipping. Even separate marketplace dashboards are used to manage operations. 

This creates delays and confusion.

For example, teams using Salesforce, salesforce crm, or Salesforce pricing must jump between multiple systems. Many companies want something simpler than Salesforce Sales Cloud or salesforce crm software, especially when they don’t need enterprise-level complexity.

With scattered systems:

• Inventory is not updated in real time
• Orders get delayed
• Customer queries pile up
• Finance teams struggle with reconciliation

A one-window solution brings payments, logistics, CRM, accounting, and orders into one place. That is why companies prefer a one-window e-commerce solution instead of managing 10 different dashboards.

Platforms like Comverse offer CRM solutions and a built-in CRM portal that reduces the need for external tools.

The Move Toward Mobile-First Shopping

More than 70% of global e-commerce orders now happen on mobile devices. But many businesses still depend on outdated mobile sites or generic apps. Shopify encourages merchants to use the Shopify app, but this does not represent the brand or offer the custom experience customers expect.

Brands now need a custom mobile app for e-commerce, backed by proper app development and mobile app services. Comverse offers branded app solutions so businesses can deliver a fast, personalized mobile shopping experience instead of relying on generic templates.

Automation and Personalization Are No Longer Optional

Studies show that 71% of shoppers expect personalized experiences. This means businesses need recommendation engines, automated workflows, smart pricing systems, and customer behavior tracking. Older platforms struggle because they rely on too many plugins.

Modern companies need built-in e-commerce automation software, personalization software, and seamless e-commerce platform customization. This is where a customizable e-commerce platform becomes crucial.

Managing Stock, Accounting, and Finance Remains a Big Challenge

As businesses grow, stock and financial management become more complicated. Teams often use separate e-commerce inventory software, e-commerce stock management software, and e-commerce accounting software.

This leads to:

• incorrect stock
• delayed payments
• accounting mismatches

An end-to-end e-commerce platform helps teams avoid these issues by syncing everything automatically. This is why brands are moving toward end-to-end e-commerce solutions in 2025 that integrate all operations.

Why Integrated Systems Like Comverse by Ginkgo Retail will Matter in 2026

The challenges of 2025 prove that e-commerce is no longer about just building a website. Businesses need systems that help them run smarter, faster, and more efficiently.

Platforms like Comverse act as a smart e-commerce platform, offering:

• built-in marketplace features
• integrated CRM
• advanced automation
• easy multi-channel management
• real-time syncing
• strong mobile capabilities

For businesses searching for the best alternative to Shopify and Magento, especially in regions needing e-commerce software in Pakistan, Comverse is a powerful choice.

It works as a smarter alternative to Shopify and Magento, and a scalable e-commerce software all in one place.

If you want to grow confidently in 2025 and beyond, a connected platform like Comverse gives you the control and visibility you need without the complexity of tech. 

If you want information on how e-commerce management works with Comverse by Ginkgo Retail, book a free demo today: